At Karpo, we understand that storytelling is key to making any message unforgettable and engaging. With Rust-Oleum, we demonstrated that home renovation can be not only budget-friendly but also fun and full of creativity, inviting everyone to experience the magic of DIY without breaking the bank.
The challenge
In collaboration with Somos Chili’s marketing strategy, Rust-Oleum presented us with a challenge: to showcase their entire paint portfolio in a single video that was dynamic, approachable, and infused with that captivating DIY vibe. That’s how the concept “Your Home Knows About Saving” was born, along with a story where furniture organizes a WhatsApp group to demand their much-needed makeover, recommending the products that will make them look brand-new without overspending.
The fridge added you to a chat group
We brought each piece of furniture to life in a collage style brimming with personality, from a fridge that "gets frozen" in shock to a table that "can’t take it anymore." With humor, complaints, and jokes, the furniture suggests the ideal products until the owners finally give in and set out to rejuvenate them. In the end, everyone celebrates—because yes, it’s possible to renovate and save at the same time. The video was adapted for Argentina, Mexico, Colombia, and several other Latin American countries. We also created and produced some fun radio spots.
Results
The video resonated with audiences across Latin America, inspiring DIY enthusiasts to give their spaces a fresh twist without exceeding their budget.
