Absolut
Absolut Creamfields
Ingredients
The Concept
Creamfields Argentina was making its long-awaited comeback, and Absolut was the festival’s official vodka. With a dedicated stage, top DJs, and an exclusive bar featuring Pernod Ricard cocktails, the brand needed to showcase how this partnership came to life—from the initial idea to full execution. The challenge? To capture the electrifying spirit of Creamfields in an engaging and innovative video case that documented this marketing and sales initiative.
Absolut x Karpo
To translate the festival’s energy and impact into a video, we designed a 2D animated piece inspired by VJ visuals seen at electronic music events. The story begins with the very first email that kicked off the partnership: the sound of an incoming Outlook notification slowly evolves into a looping beat, building up into a full-fledged electronic track—a metaphor for how small moments can snowball into massive experiences.
To enhance this concept, we collaborated with DJ & producer @fran—, who composed a custom soundtrack that evolved in sync with the visuals, immersing the audience in the rhythm of the story.
Bringing It to Life
The video blended animation with live-action footage shot on-site by Muerde Productions, capturing the vibrant atmosphere of the Absolut stage and the intensity of Creamfields. The final piece was both visually and musically powerful, reflecting the team’s dedication from day one in making this activation a reality.
The Impact
The video became a key internal communication tool for Absolut’s global team, standing out for its fresh, creative approach in presenting the partnership’s story. It was widely praised within the brand for its ability to capture the essence of the event in a compelling and engaging way.
"Karpo transformed our vision into a visually stunning and engaging piece. The process was seamless, and we were able to tell our story with precision and originality."
