Buhero Negro is a fernet that invites you to see the world from a different perspective, with a mystical and enigmatic identity. To reinforce its unique visual and conceptual universe, we created a video piece that immerses the audience in its essence.
The brief
The goal was to craft a short, impactful, and easy-to-grasp piece—one that would surprise viewers while allowing them to appreciate the Buhero Negro bottle and the world within it.
At its core, the brand’s philosophy—"There’s Another Perspective"—had to be woven into the narrative, highlighting its mystical and distinctive place within the fernet world. The video combines visuals that evoke nature, botanical maceration, and artisanal traditions, but with a conceptual and artistic twist, leading the viewer into a sensory and introspective experience.
The idea
Buhero Negro stands out on the shelves with its bold bottle and striking label, but we wanted to reveal what lies beneath—from its ingredients and craftsmanship to the final product.
The journey takes us through natural landscapes, where wood, barrels, botanicals, and copper play a vital role, reinforcing the brand’s connection to noble materials used in both the fernet’s crafting process and its packaging.
El Proyecto
For this piece, we handled every stage of production:
• Concept & Script We designed a visual and narrative journey, ensuring that each element reinforced Buhero Negro’s identity.
• 3D Design & Animation: We modeled and animated the bottle and label in high detail.
. • 2D Design & Animation:We crafted an introspective journey within the fernet, using fluid transitions and a trippy aesthetic. • Sound Design: A custom soundtrack with deep, resonant cello was created, evoking the wood and noble materials present in the crafting process.
The video was produced in horizontal format for screens and vertical format for mobile, ensuring versatile distribution.
With this piece, we delivered a visually and sensorially immersive experience that strengthens Buhero Negro’s universe and its core message: "There’s Another Perspective."
“Karpo delivered a creative and stunning piece that truly captured what we envisioned, further enhancing Buhero Negro’s identity. The process was seamless, and we are thrilled with the results.
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