Bagley

The Bagley Grand Prix

Ingredients

3D Animation Consumer Goods Creativity Internal Communication Sales Force Storytelling

The Start Line

With over 120 years of history, some of Argentina’s most beloved cookies are part of Bagley’s legacy. Not only have they created products that span generations, but they also continuously reinvent themselves, embracing innovation to stay ahead.

For nearly a decade, Karpo has worked side by side with Arcor on Arcortour, an event that reflects our journey while challenging us to keep innovating with each edition. This long-standing collaboration fuels our drive to push creative boundaries in every project we take on.

The Race

Our challenge was to craft a visual narrative that didn’t just inform—but inspired and energized the sales force. We aimed to capture the high-energy excitement of motorsports while showcasing Bagley’s innovative products and future brand strategies. The tone had to be engaging, dynamic, and motivating, ensuring a strong connection with the audience.

To bring this vision to life, we developed a 3D animated video using Unreal Engine, the same cutting-edge technology behind top-tier video games. In this high-octane race, Bagley takes center stage, with cars speeding through an action-packed track made entirely of giant cookies, alfajores, and cereal bars—a bold visual metaphor for the brand’s quality and variety. Between thrilling turns and accelerations, informative visuals seamlessly integrate key insights on product launches and marketing initiatives for the year ahead.

The Finish Line

The video was a highlight of the event, earning applause and praise from attendees. By blending the adrenaline of a race with strategic brand messaging, we positioned Bagley as an unstoppable force in the market. The dynamic storytelling and high-quality animation effectively conveyed both past achievements and future ambitions, leaving the sales force energized, motivated, and aligned with the brand’s vision for innovation and growth.

“I’ve worked with the Karpo team for years. I truly value their strong client focus, fast response times, adaptability to different briefs, and their constant stream of forward-thinking ideas. The result? Unique, high-impact, and unforgettable work."
Natalia Colla
Grouper Chocolates & Confectionery, Arcor

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