Ubanx
Not a bank
Ingredients
At Karpo, we specialize in bringing innovative concepts to life. UBANX, a series of spaces for cryptocurrency enthusiasts and specialty coffee lovers, presented us with the challenge of communicating a unique experience under the tagline "not a bank." This project allowed us to explore a fresh and modern approach, setting UBANX apart from traditional banks.
Creating the
Future of Interaction
The goal was to capture the essence of UBANX before the opening of its physical locations. We developed a vibrant and colorful video filled with life and eccentric characters that reflect the energy and diversity of the crypto world. The visual narrative begins with an app on a cellphone, whose icons transform into elements of the urban environment, culminating in the UBANX facade. Through a trippy journey featuring coffee machines and blockchain experts, the video shows users interacting, learning, and enjoying the community, with no need for dialogue—just impactful visuals and funk music.
